The article presents the results of the All-Russian sociological survey concerning young people studying in psychology and pedagogy classes, in pedagogical colleges and universities. The research methodology was based on the historical version of neo-institutionalism and on phenomenological constructivism. The study involved respondents aged 14 to 35 years, representing all federal districts of the Russian Federation. The sampling consisted of 1800 respondents. Sampling characteristic are multi-stage. The representativeness of the quotas in the sampling is ensured by taking into account such basic parameters of respondents as belonging to certain educational classes/educational institutions, age, gender, federal district of residence. The study measured variables reflecting the representation of traditional Russian spiritual and moral values enshrined in the “National Security Strategy of the Russian Federation”, in the system of life priorities of young people studying in psychology and pedagogy classes, colleges and universities.

The article discusses the issue of ideological and conceptual factors which exert significant influence on the quality of the state policy in modern societies. The ratio of these factors and those taken into account in various quantitative methodologies is currently an integral part of the discussions concerning modern states, political regimes, democratization and modernization. The political evolution of societies is impossible without conceptual and ideological factors. This means that approaches and methods for assessing the quality of public administration will depend on the value definitions which underlying the understanding of the desirability or undesirability of specific management steps. An example of the contradictions that arise in the process of the influence exerted on the effectiveness of public administration by conceptual factors is the debate around ESG, which itself reflects the crisis of the popular concept of “governance.” The growth of social requests based on “trendy” left-liberal interpretations of human rights and civil society, on the one hand, forms the trajectory for the development of public administration in many modern countries, but, on the other hand, the same request can lead to “overwhelming of the state,” which repels an increasing number of non-Western states from this approach.

The article examines the attempts to create metaverses and the transformation of the media existence conditions and society in terms of the rapid transition of everyday actions into digital formats. Today, there is an obvious trend towards involving governments in digital media communications while increasing regulation of digital platforms. However, in a world of growing media diversity and the involvement of an increasing number of people involved into creation of digital content, it is difficult to exercise control. Moreover, the forecasts of sociologists and futurologists regarding the dangers to society are disappointing. In the article, the author tried to identify the factors and characterize the most obvious media practices of communication transformation. The article identifies the media trends that appeared during the metaverses creation and transition of social practices to the digital world. Summarizing the analysis of media practices, content analysis of media publications on the topic of technological progress and statistical data, the author of the article emphasizes that the process of creating digital ecosystems and metaverses is not a technological process, but primarily a cultural one. In addition, enhancing digital technologies changes not only the life of an individual, but also political systems.

The article presents the author’s view on the issue of organizing the political communications landscape in modern Russia (PC), which is present in our country at the current stage of its development. An original method of classifying the political communications on a subjective basis is proposed, the actors of each type of communication are analyzed in detail, their main goals are listed. The concept of “nativity” of political communication is formulated in the article as one of its key qualitative characteristics. The author provides the “subjective matrix of political communications”. It expresses the author’s approach to their classification in modern Russia. For each class or type, the main goals are defined, the conflict-free achievement of which is an indicator of their success.

This article examines the economic prospects of the BRICS countries (Brazil, Russia, India, China, and South Africa) against the backdrop of the current international political climate. The global economy has undergone significant changes in recent years, and the emergence of new political and economic powers has disrupted the traditional balance of power. BRICS countries have emerged as significant players in the world economy, representing over 40% of the world’s population and accounting for nearly a quarter of the world’s GDP. However, the global political landscape is becoming increasingly complex, with trade tensions, political instability, and geopolitical conflicts threatening to derail the economic growth of these nations. The impact of COVID-19 pandemic, and the Russian special military operation in Ukraine has further exacerbated these challenges, caused widespread economic disruptions and altered the course of global trade and investment. Thus, the article explores the economic policies and strategies adopted by the BRICS countries to navigate this shifting geopolitical landscape. The author examines the macroeconomic indicators and trends of these nations, highlighting their strengths, weaknesses, opportunities, and threats. We also discuss the impact of global events such as the US-China trade war and the rise of protectionism on the economic prospects of these countries. Overall, this article provides a comprehensive analysis of the economic future of BRICS countries and offers insights into the challenges and opportunities that lie ahead. The findings of this study can inform policymakers, investors, and businesses on how to navigate the current international political situation and tap into the potential of these emerging economies.

The article analyzes the process of forming the image of Russia and Russian people by means of Russian literature. Russian literature perception in China, the transformation of the Russian literature mission in China can be traced over five periods: Russian literature of the XIX century, Soviet “Red Classics”, Russian literature in the 1960s, Russian literature in the 1980s, Russian literature after the collapse of the USSR to the present time. Currently the amount of publication as well as the number of those who read modern Russian literature in China are gradually declining, this leads to the fact that its influence on Chinese society is decreasing. However, the influence of modern Russian literature in China will last for a long time, it is simply observed in the literature itself, not concerning other factors, because without understanding Russian fiction, it is impossible to understand the national mentality and to form the image of Russia.

The article discusses the actual issue of ensuring the civilizational security of Russia as a civilization-state in terms of unprecedentedly large-scale policy of Russophobia exerted by the western countries, “cancelling Russian culture”, and hybrid warfare aimed at inflicting strategic defeat on Russia. The article analyzes the existing approaches to determining the essence of civilizational security as a separate form of security; it gives the author’s definition of civilizational security, points out its main objects.

The article substantiates the need for the development and modernization of state support forms for the military-industrial complex enterprises due to the growing sanctions pressure. Such tasks as the analysis and grouping of state support forms, which are established by regulatory legal acts and implemented by specially created organizations, were carried out. The results of the analysis showed that, as before, the main direction of support for the defense industry enterprises is the financial one. In order to increase the effectiveness of this direction, the authors propose strengthening control over the targeted use of allocated funds. However, in order to make a breakthrough in the field of military industry and securing the technological sovereignty of the country, much more attention should be paid to information support and control over the strengthening of connections between defense industry enterprises and leading research institutes or industrial enterprises. The authors propose to enhance efforts to improve the qualifications of enterprise personnel and provide recommendations for improving the development directions of economic relations between military-industrial enterprises and other industries.

This article is dedicated to the study of psychological and communicative aspects of nuclear deterrence. Author emphasizes that rationality of political agents is a crucial condition, specifying that it must be realist or neorealist rationality. The article shows that deterrence results in “delicate balance of terror” — the situation when none of political agents can maximize its gains by only changing his strategy. Nevertheless, political subjects try to change situation developing military technologies and altering their doctrines.

The study of mechanisms for implementing international cooperation in the Russian higher education system in the situation of global digitalization and of the impact of international sanctions in the scientific and educational space is an urgent task in the context of developing a strategy for exporting educational services. The article deals with the issue of transformation of the international cooperation’s goals in higher education, analyzes the consequences of the negative impact of external environment factors and the prospects of further internationalization of universities. The authors propose methodological recommendations for multilevel institutional actors, the implementation of which will contribute to identifying competitive advantages and to increasing the export potential of regional universities as well as to using their experience in international activities, interaction with governmental, scientific, educational and industrial structures.

This article is dedicated to the development of the existential social space concept. This development id based on the concept of dialectics of objective and subjective existence proposed by one of the classics of existentialism K. Jaspers as well as on a hermeneutic analysis of the researches made domestic and foreign scientists (existential sociologists, psychologists and writers). The article develops the concept of the existence of social space, highlights and analyzes the features of the main levels of existential social space. The author substantiates his point of view with the results of a comparative analysis of the works of famous existential writers, psychologists, psychoanalysts, articles by modern domestic and foreign authors on socio-psychological problems of modern education.

The purpose of the article is to study the features of the risk management in cross–cultural management. To do this, it is necessary to identify and describe the reasons for the development of cross-cultural management, classify risks and develop recommendations for their management. The methodological basis of the research is the system and process approaches. The author analyzes the concepts of foreign researchers and summarizes the information and analytical materials of foreign consulting agencies. The article starts a discussion whether imposing the monocultural system of norms and values in international business can lead to the rights infringement and hinder preserving the cultural identity of particular socio-cultural and ethno-religious groups and communities.

This article examines foreign experience in managing regional development processes. The author has carried out a comparative analysis of the political mechanisms for optimizing the intraregional policy of the state, the essence of which is the use of various approaches and principles of regional governance. At the same time, the article pays great attention to the problem of differentiation of the regional space. The author analyzes the political technologies which are applied by the governments of different countries and focused on the formation and optimization of the intraregional space. The experience of Poland is considered from the standpoint of the implementation of regional governance during the period of administrative reform there; the experience of Austria and Belgium, which is studied in the aspect of institutional provision of regional policy. The French mechanisms of public administration are studied, with the help of which it was possible to achieve sustainable regional development of the country. Basing of the generalization of foreign experience, the main political technologies for optimizing the intraregional space are provided in then article, in particular: decentralization, regionalization, multi-level regional policy.

The article examines the features of promoting a personal brand through social networks using the example of Elizabeth II (1926–2022). The authors describe the stages of forming a personal brand and their content. Social networks are currently one of the most popular and influential means of mass communication, and social media are considered as new channels of public opinion formation, as they change the information space and transform the nature of the communication process. The authors of the article state that brand management in social networks can be both positive, uniting society, and negative, giving rise to protests, falsification of the truth and much more.

The purpose of this study is to develop recommendations for improving socio-economic policy at the regional level. This study is carried out for the Voronezh region and concerns the period of 2017–2021. The observation period has been extended to 2012–2021 for measuring trends in population change under the influence of its natural decline and deceleration of post-arrival migration. Statistically significant trend equations were constructed for the birth rate and the level of post-arrival migration as the main sources of population growth in the region. The level of monthly cash income per capita is considered as one of the factors of the birth rate in the Voronezh region. The revealed strong inverse linear relationship between the signs is statistically significant and can be used for short-term forecasts of the birth rate in the region, depending on the change in the level of average monthly income per capita.

The article examines the phenomenon of undisclosed structures that may have influenced political processes in certain Western states. The article deals with such organizations as the Masonic lodge “Propaganda Due” (P2) and “Gladio”. For a long time, the activities of these structures remained a secret, and only a relatively narrow circle of people had information concerning them. However, at a certain point in time, some information on this subject became available to the public and caused considerable resonance in the media sphere. This is the reason why the author considers it appropriate to take into account unspoken factors when studying political reality.

The article discusses the method of increasing the effectiveness of advertising campaigns on the radio through by integrating digital monitoring tools. A methodology for evaluating the effectiveness of an advertising campaign on the radio based on the analysis of the linear regression model coefficients is proposed. The advertiser’s web application traffic, which directly affects the sales volume, is used as a target variable. The investments in various advertising channels for a certain period of time is considered as factors influencing the target variable. A structural model of an advertising campaign is presented. As a result of the research, an advertising system was implemented in the form of a web application (radioskidki.ru), which allows the integration of Internet and radio advertising channels. Traffic measurements were carried out over a time interval of 1 month with sampling in one day. The analysis of the measurement results proved the effectiveness of the proposed methodology and the developed tool. Thus, the proposed technique allows to generate additional web application traffic, and thereby increase the effectiveness of advertising campaigns on the radio.

The article examines the question of the convergence factors for the right and liberal segments of the non-systemic opposition in Russia on the basis of minarchism as the philosophical fundament. The methodology of the work is built on a combination of structural and comparative analysis. The authors reveal the relation between the classical variant of the minarchism philosophy and its form transformed by the public opinion leaders within the non-systemic opposition. The authors come to conclusion that minarchism plays the role of the basis for the ideological unification of the right and liberal segments of the non-systemic opposition now. At the same time the oppositionists mainly adopted not the orthodox form of minarchism, but its vulgarized version, within which the original concept was reworked in the key of elitism and social Darwinism. This variation of minarchism is actually a political myth, the functions of which is to stigmatize the loyalists and strengthen in-group favoritism of the current government’s opponents. The features of this myth make it possible to dehumanize supporters of the existing system and at the same time construct a positive image of the future which is based on consumer values and achieving false justice according to the principles of market agonism.

The surrounding reality is perceived by a person not in the way it really is, but in the form of images. We rarely think about why one image is easy to remember, while another one is more difficult and whereas the third one does not linger in memory at all. Under the influence of various circumstances, a certain assessment of the advantages and disadvantages of a political leader is formed and fixed in mind, which forces him to act in accordance with public expectations. This article studies the relationship between the image of a politician in print media and his perception by young people using the example of G. A. Yavlinsky.

What happens to a person’s identity when they dive into the virtual world, joining online communities or being active on the Internet otherwise? Does the identity remain the same or does something new arise? We would like to answer this question in this article by considering the concept and statuses of virtual identity — a technologically mediated image of the “I”, modeled by the user himself in a virtual environment, in relation to the user’s personality. For this purpose, we used an original questionnaire which was developed by us to assess the status of virtual identity among 268 students aged 17 to 24 years. The materials of the article form the basis for future psychological studies of identity in the digital space.

The article discusses the principles of the students’ worldview system formation, which is conducted by the Financial University as the basis of its educational environment. These principles include building a constructive dialogue concerning the topics of the current agenda; understanding the importance of cultural and spiritual values, professional ethics; orientation to traditions, emphasis on innovation; a versatile view of the challenges which society is facing; the importance of respect for the state and society; benevolent attitude of the student, teachers and staff of the university. Within the framework of the values system formation, technologies are analyzed, as the authors believe that they provide for the harmonious development of a student’s personality during the studying process: the educational process and the process of extracurricular work, work with student associations, social support measures and online communication channels.