The  article  presents  the  author’s  approach  to  modelling  intergenerational  communications  based  on  the  concept  of social  exchanges .  The  macro-level  model  describes  different  balances  of  exchanges  of  material  and  non-material  resources  between  three  generations  and  within  one  generation.  Modelling  allows  us  to  provide  an  empirical  analysis of  quantitative  data  that  form  one  of  the  possible  outcomes:  donation,  recipient,  parity.  Based  on  micro-level  and  macrolevel  models,  the  author  proposed  a  set  of  projects  in  the  field  of  youth  policy  for  the  integration  of  generations.  Projects were  classified  according  to  areas  of  public  life.

The article discusses the main ways to achieve a balance between different generations in the digitalization era. The author states that digitalization affects many areas of life, and automation will deepen intergenerational disunity at the global level. The article aims to identify the main ways to bridge the intergenerational gap in digital times at the global level. The author solves several tasks to achieve the goal. First, the author analyzes categorical apparatus revealing the approaches to generational cycles in the American generational theory. Secondly, the author analyses the reasons for the existing intergenerational gap at the global level. Thirdly, the author systematized the experience of bridging the intergenerational gap in the digital era. Finally, the author concluded that an essential step towards bridging the intergenerational gap in the digital age is to increase the overall level of financial and digital literacy. The empirical base of the article was based on materials of international organizations` reports.

The article is devoted to studying the problems of infantilization of modern societies, as well as the main reasons for intergenerational gaps that significantly affect the socio-political interaction between different generational strata. At the same time, the author noted that the main initiators and beneficiaries of such destructive processes are the “progressive” neo-libertarian elites who seek to dismantle traditional societies. The author draws the readers’ attention to the following paradox: even though sociologists, political scientists, demographers and psychologists note the rapid infantilization of youth, nevertheless, the primary trend of the leading states of the world at the beginning of the 21st century is the maximum possible involvement of young people in politics, including, the electoral processes. However, according to the author, the “premature” political socialization of youth is fraught with severe risks for the sustainable development of modern states, including the Russian Federation.

Today, providing intergenerational dialogue is one of the most relevant ones. On the one hand, it relates to objective reasons — the acceleration of the social development pace and transformation of the communication paradigm has led to the emergence of a “digital divide” between generations, which affects the quality of intergenerational spiritual and intellectual experience transmission. On the other hand, the socio-cultural transformation actively taking place in the West has led to the formation of new values and beliefs, the attitude towards which among representatives of different generations is not the same. The emerging value gap in the absence of emotional and psychological connection between parents and children further exacerbates the problem of intergenerational communication and social cohesion. As a result, parents cease to be an authority, custodian of experience and knowledge for their children, and the resulting vacuum is filled by bloggers, “tiktokers”, and celebrities. In individualistic cultures such as the United States, this problem is vital in analysing intergenerational relationships. In collectivist cultures, despite the preservation of family institutions in a child’s life, the influence of the Internet is doing its job, and young people are gradually joining the new-fangled value of Western liberal standards. And the critical question is to what extent, given the inevitable value transformation, the Chinese society, with its centuries-old traditions, manages to ensure intergenerational dialogue.

The article presented the study results of the activities of civil society organizations in Russia on family matters. The author solved the following tasks 1) investigation of the problem of the position of the family in relation to civil society; 2) practical issues related to the contribution of civil society organizations (using the example of sociallyoriented non-profit organizations — SO NPOs) to improving the situation of the family and strengthening family values are studied. In the theoretical part of the work, the author analyzed an array of sources devoted to describing the relationship between the family and civil society in domestic and foreign science. Further, the author highlighted the main approaches describing their relationship. The practical part of the work examines the data of the portal of the Ministry of Economic Development of the Russian Federation on registered SO NPOs, materials from the websites of NPOs, and legal acts regulating the activities of NPOs in Russia. The author highlighted the main directions of the work of such organizations concerning the family. The author concluded that, despite some difficulties faced by employees of non-profit organizations, their activities make a significant contribution to solving the critical problems of families. The author argued that for the state, the significance of the studied SO NPOs lies not only in sharing the burden of social obligations with them but also in the fact that they contribute to strengthening family values, which are an essential component of the value basis of Russian society.

The sociocultural educational environment determines the formation and self-improvement of the student’s personality. A modern university is an educational space within which knowledge is accumulated and improved and various competencies, including soft skills, appear. Among these skills, emotional intelligence is essential. Our research aimed to study the relationship between the emotional intelligence of teachers and the emotional intelligence of students. In our study, the existence of this relationship was confirmed.

The subject of this research is theoretical, methodological, and applied aspects of studying and analysing the level of trust of citizens and elites of modern Russia in power. In the article, the authors used such methods and approaches as systemic and structural-functional approaches to analyse external and internal factors affecting the confidence of the country’s population and elites in public administration, a situational approach to study the influence of spatial-temporal factors on the formation and development of trust among the population and elites in power structures. The paper analyses the theoretical and methodological aspects of studying the phenomenon of trust of citizens and elites to power in modern Russia. The problem of studying the formation and development of trust in power among the population of the country and the elites is quite relevant, especially in the context of the implementation of election campaigns, the material proposed in the article allows us to identify the necessary trajectories of the study of this phenomenon.

The article is devoted to the phenomenon of state policy and its conceptual reflection in domestic and foreign literature. The author draws attention to the cultural and civilizational differences in interpreting the concept of state policy. In Western political science, the term “public policy” (public policy), identified with state policy, has become widespread. The term “state policy” is traditionally used in Russian social science thought. The author revealed state policy’s main features and properties and justified the differentiation of “state policy” and “public administration” concepts. The main theoretical and methodological approaches to the definition of the essence of state policy are summarized. The author expressed his definition from the position of the socio-philosophical approach. Further, the author presented the classification of types of state policy on various grounds. Finally, the author justified the necessity of closer interconnection for specific kinds of state policy of the Russian Federation with each other, taking into account the requirements of a systematic approach.

In this article, the authors try to draw and substantiate the distinction between intercultural communications carried out in people’s civilizational and cultural modes of existence. We attempt to objectify the meanings of the concepts of civilization and culture — to express the senses in the meanings of terms, and to convert the meanings of these concepts (primary intentions) into the content of concepts (secondary intentions), which clearly outlines the scope (extensions) of concepts. As a result, the authors concluded that the term “civilization” indicates an interobjective mode of human existence, and the term “culture” indicates an intersubjective mode of existence. Any place of activity and habitation of people is the place of deployment of two ontologies of the social — one based on interobjectivity (civilization) and the other on intersubjectivity (culture). Accordingly, cross-cultural communication can be carried out in both interobjective and intersubjective modes of existence. Since the concepts of civilization and culture, even when objectified, do not lose the character of “narrative substances”, their extensionals are not classes or types. Using the term of L. Wittgenstein, they form “families of meanings”. Therefore, the authors point to families of cross-cultural communications and describe the differences between these families.

This paper is an overview of sustainable long-term innovative development of the entire Russian economy and its high-tech and knowledge-intensive industries. The authors analysed it under the conditions of the emergence of a digital economy in terms of provision, effective use, and development of human potential. The formation of new mechanisms caused by the influence of globalisation, the transition of the industrial economy to the post-industrial economy and its adaptation to the current digital parameters, as well as the reforms of public administration systems in Russia, led to the emergence of qualitatively new phenomena, requiring research of both fundamental and applied nature.

The article discusses the development of theoretical and practical ideas about the significance of political regulation of the IT sphere, state control over certain campaigns related to the information industry. Both Western and Chinese experience in regulating the IT sphere is paradoxically similar in attempts to limit the number of players involved in big data, organizations of key digital platforms and the like. In Russia, the global scale of the problem of IT oligarchy also makes it necessary to study it. It is conditioned by almost impossible regulation at the level of a single national state alone. Besides, it is strengthened by the traditional approach of both the authorities and the opposition (including the intellectual front of various ideological connotations) to justify their actions and positions by referring to foreign experience.

The article provides definitions of economic and financial culture. Based on a comparative analysis of the theories of foreign and Russian scientists, we identified three main approaches to the definition of the concept of “financial culture” culturological, behavioural, and futurological. The authors consider the financial culture of modern Russia as a complex and internally contradictory complex of traditions, moral and ethical norms and rules of economic and economic activity in conditions of societal transformation that has seldom stopped over the past twenty years. In the definitions of economic and financial culture, the authors noted discursive and practical elements. Also, two main components are identified based on the definition of the studied types of cultures: shared cultural practices and shared cultural interpretation. Further, we outlined the task of research in financial and economic culture, which consists of analysing the impact of cultural practices and cultural phenomena on economic processes. The article provides an example of the study of social practices, describes the qualitative methods of studying financial and economic culture, including the scenario approach, identifies the place of discourse analysis in the study of financial and economic culture.

The article examines the problems and prospects of the noospheric and co-evolutionary understanding of the problem of Man in the scientific picture of the world. This transformation the author analysed in the logic of changing historical general scientific images of the world. The author points out that a noticeable dissonance between the theoretical understanding of the essence of man in modern society and the actual existence of a human consumer is an obstacle to the formation of an information society. The author noted that the discrepancy in understanding the essence and existence of man is the next round in developing the philosophical problem of man. It is possible to hermeneutically overcome this discrepancy employing the categories of the concept of Russian cosmism and the modern co-evolutionary paradigm in the scientific picture of the world. The development of human capital and personnel training for reindustrialisation will contribute to the formation of a new economy in Russia and the state’s sustainable development.

The article presents the results of a media study of the effectiveness of targeting Russian universities’ activities in developing an online brand. The empirical analysis we carried out in two stages. At the first stage, we analysed content characteristics (context, topic, focus, impact technologies) of information media — digital representatives of Russian universities in the format of cognitive mapping. At the second stage, we accumulated social and media streams, which form the online brand of universities of the automated tool. As a result of the analysis of the metrics of digital services, we revealed the coverage of the user audience of universities, the sociodemographic characteristics of its representatives, the specificity of the resonance concerning university online content. Comparison of the structural and behavioural parameters of the user audience of universities in social media determines the effectiveness of the leading Russian groups in targeting target groups in the social media environment.

The Covid‑19 virus pandemic has affected all areas of human life in the past year at three levels: national, regional, and international. The frozen Nagorno-Karabakh conflict was expected to be less intense during the corona pandemic than in previous years. On the contrary, during the coronavirus pandemic, it went through its most stressful period. Moreover, it has entered a new phase in its history with the most casualties and the longest war. In this regard, this article seeks to answer the following question in a descriptive-explanatory manner: “What role has the coronavirus pandemic played in initiating and intensifying the recent conflict in the Karabakh region?”. Therefore, to answer the article’s central question, the authors presented the hypothesis in this way. Although important national and regional factors contributed to the escalation of these tensions, the coronavirus pandemic as a catalyst had a significant impact on the escalation of the Nagorno-Karabakh conflict, which had the highest human cost in the last three decades.

In this paper, the author explores the problem of the expansion of predatory consumer lending practices in Russian commercial banks. The relevance of the problem of predatory lending is due to the highly negative consequences of its spread, which include an increase in social inequality, excessive growth of the debt burden of the population, the slowdown of national economic growth, the growth of social tensions. The article presents the results of a survey confirming the widespread practices of unscrupulous lending in the practice of commercial banks. The author hypothesizes that the main reasons for the spread of predatory lending include the widespread use of bank staff motivation systems, focused on the fulfilment of the sales plan for individual bank products, and the rigid management characteristic of Russian management. The article offers recommendations for counteracting the spread of predatory lending practices. The article may be helpful for researchers interested in the problems of bank lending, bank employees, employees of the Central Bank and other supervisory bodies.

The development of research potential and the active involvement of young people in research work are included in the priority development tasks of many countries, both at the state and institutional levels. In this paper, the authors examine the formation of a research organisation of youth, analyses the tools to stimulate young personnel to conduct research. The global context of the development of modern society determines the need to consider issues of international research integration. This paper describes the practices of successful organisation of such interaction, which educational institutions can use to develop the research potential of their graduates and increase their competitiveness in the global labour market.

The contemporary university is a unique type of organisation with horizontal and vertical ties in departments and faculties, where decision-making, accountability, and authority overlap and often contradict each other. The relevance of the article is due to the increasing conflict potential in the field of higher education. Many conflicts in higher education institutions have been exacerbated because their previous causes were not adequately analysed and eliminated, and the conflicting parties did not explore the possibilities of communication. Without alternative methods, conflict situations can create a highly hostile environment. The article is intended for employees of the education system, heads of educational organisations, teachers, researchers.

The article presents the results of applied research, the purpose of which was to study the informational streams of the Financial University under the Government of the Russian Federation aimed at the formation and promotion of the brand in social media. The cognitive mapping and automated social-media analysis implemented during the study made it possible to identify the features of internal and external branding of the Financial University. The social media brand of the Financial University is mainly aimed at communication and the formation of images of internal audiences, primarily students. To build an external brand, the Financial University uses traditional media and attracts influential actors. The transformation of this approach is due to the entry of the Financial University to the new digital platforms Telegram and TikTok, which allow the use of social media, including the formation of an external social media brand.

Within the framework of this article, the authors consider the problems of various modern technologies for teaching a foreign language. We draw attention to the specifics of these technologies and their mutual relationship in the mainstream of implementation in the educational process. The paper discusses the distinctive features of modern multimedia technologies, provides their classification. According to the authors, we paid particular attention to technologies implemented in the framework of distance and blended learning as the most promising.

In the history of the USSR, the 1950s are a period rarely comprehended by historians as a whole. Instead, they are interpreted as a time of transition from the high Stalinism culture to the thaw era. Meanwhile, at this time, the economic and military-technical basis of the Soviet legacy was laid, which became the basis of the Russian economy. The sociocultural factor that determined the specifics of the time is what Margaret Mead defined as a prefigurative culture — a state of society in which adults learn from their children, who are endowed with new rights. It found its expression in the fiction and art of the 1950s.

With the collapse of the Soviet Union, many new states arose on the territory of the once-great power. Even then, it was apparent — the trend towards globalisation is a worldwide objective process. All over the world, integration associations of countries united by geographic, historical, cultural and other characteristics were taking shape and strengthening. Belarus is a country that, without exaggeration, has the most substantial integration ties with Russia. It is due not only to participation in projects such as the CIS, CSTO, EAEU and the Union State but also to historical solid, linguistic and cultural ties between the two fraternal countries. In the world-famous treatise “The Clash of Civilisations” published in 1996, Huntington characterised Belarus as a pro-Russian state. The population identifies itself with Russia as strongly as with its republic. A quarter of a century later, it may seem that this state of affairs is an axiom. However, some experts argue that the idea of union integration in the Republic of Belarus and public priorities has undergone significant changes caused by a combination of factors. The article examines the retrospective, conjuncture and perspective of the idea of Russian-Belarusian integration, the dynamics of public and state priorities, identify potential problem areas and provides recommendations for their elimination.