Public Diplomacy as an Instrument of International Positioning: A Comparative Analysis of the Political Practices of Great Britain and Russia
https://doi.org/10.26794/2226-7867-2020-10-5-35-42
Abstract
This article is devoted to the analysis of the features of the public diplomacy tool in Russia and Great Britain and the influence of public diplomacy on the formation of national brands . Based on the results of the study, the authors concluded that the potential of the U .K . in the field of “soft power” use is higher than the one in Russia. We explained the reasons for the current situation and made recommendations to improve Russia’s position in the field of developing the potential of “soft power”. In our research, we used institutional, historical, and comparative methods. The empirical basis of the
study is the articles of scientists studying public diplomacy and “soft power” in Russia and the U.K ., as well as the sites of organizations responsible for the implementation of national public diplomacy and the development of “soft power”.
About the Authors
E. A. Danilova
Financial University; National Research Tomsk State University
Russian Federation
Russian Federation
Elena A. Danilova, Doctor of Political Sciences, Associate Professor, Senior Researcher
Department of Political Sciences
Moscow; Tomsk
T. Yu. Artamonov
Financial University
Russian Federation
Russian Federation
Timofey Yu. Artamonov, 4th-year student
Department of Political Sciences
Moscow
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Review
For citations:
Danilova E.A., Artamonov T.Yu. Public Diplomacy as an Instrument of International Positioning: A Comparative Analysis of the Political Practices of Great Britain and Russia. Humanities and Social Sciences. Bulletin of the Financial University. 2020;10(5):35-42. (In Russ.) https://doi.org/10.26794/2226-7867-2020-10-5-35-42
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