USING HOFSTEDE’s METHODS FOR COMPARATIVE ANALYSIS OF THE SOCIAL AND CULTURAL VALUES BETWEEN TWO GENERATIONS OF THE ARMENIAN SOCIETY

The article presents and describes the values of young people and the older generation, which in the process of modernization of society and economy have undergone a deep transformation. Value orientations of the older generation are already finally formed and, as a rule, represent a continuation of those worldview attitudes that were formed in the Soviet era. The attitudes of young people, related to various spheres of social life (political, social, economic, spiritual and moral), are in the process of active formation. This process is influenced by many factors (both external and internal). For this reason, the younger generation is not always successfully adapted to the rapidly changing social reality. Using the model of parameters of Dutch cultural expert Geert Hofstede, and implementing our own tools based on the results of our sociological research, we characterize the state of the Armenian national culture in a generalized form. Special attention is paid to the characteristic of such parameter as individualism-collectivism.

comparative analysis, intergenerational transmission of values, the structure of value consciousness, methods of Hofstede, basic values, individualism, collectivism, a distance of power, acceptability of uncertainty, masculinity, femininity, time horizon of future orientation

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