TERMINOLOGICAL CONFRONTATION AROUND PATRIOTISM AS THE VALUE OF THE RUSSIAN SOCIETY

The article is devoted to the analysis of linguistic practices of changing the meaning of the concept of “patriotism”. It is done in order to manipulate the mass consciousness. Being the core of the value system of society, patriotism is now being actively discredited. In the conditions of aggravation of the political conflict and informational confrontation, discrediting of the Russian language, one way or another, contributes to the destruction of its value for the Russians and the Russian-speaking population beyond the borders of the Russian Federation, the loss of their spiritual ideals and traditions. The discrediting of patriotism is the purposeful activity of certain social actors to harm the sensual-rational image - the value of love and devotion to their homeland, which has a great symbolic significance; undermining its influence on the public consciousness as an ideal, a social reference point. The article reveals the meaning of the conceptual and categorical apparatus for describing social reality. Here we give a definition of terminological confrontation, which is a conflict interaction between various socio-political actors in the linguistic sphere, when one of the parties tries to impose on the other its understanding of certain phenomena, expressed through special linguistic constructions, in order to accept the opponent’s vision of reality and obtain a rational advantage over the opponent. Further, we specified different linguistic-communicative technologies and techniques to discredit the values of patriotism, including: the use of double standards (granting different meanings of the same actions depending on subjective assessment), metaphorization (the understanding of one phenomenon in terms of the other, with a vague resemblance from the first), organisation of language games (a mixture of different tokens), initiation of media-viruses (indirect evocation of associations of sub-consciousness), the undermining of binary oppositions (permutation of pairs of terms in the system of non-linear communications), the simplification (the reduction of values and simplification of the meanings of the words), simulacrization of language (making copies, deprived of the original), the substitution of signifiers (“fastening” of the symbolic values that change the meaning of the utterance).

conceptual-categorical apparatus, patriotism, terminological confrontation, linguistic-communicative technologies, metaphorization, language games, media-virus, binary oppositions, simulacrization

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