Trends and Technologies for Russia’s Constructive Image in the Mass Media National Segments Over the Former Yugoslavia Area
https://doi.org/10.26794/2226-7867-2024-14-1-119-125
Abstract
The research examines the strategies and historical context of forming a constructive image of the Russian Federation in the national segments of the post-Yugoslav mass media — Serbia, Croatia and Montenegro. The work uses a neoinstitutional approach to analyze the institutional configurations of political actors in the former Yugoslavian countries. Appling the event analysis method, the author conducted a study on mass media publications about Russia, examining the reasons, goals, opportunities, and strategies. The paper presents data from the author’s automated content analysis of media materials from the countries of the former Yugoslavia from 2022 to the present.
About the Author
M. Shundich
Financial University
Russian Federation
Russian Federation
Mariyana Shundich — PhD student, Department of Political Science.
Moscow
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Review
For citations:
Shundich M. Trends and Technologies for Russia’s Constructive Image in the Mass Media National Segments Over the Former Yugoslavia Area. Humanities and Social Sciences. Bulletin of the Financial University. 2024;14(1):119-125. (In Russ.) https://doi.org/10.26794/2226-7867-2024-14-1-119-125
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