Improving the Effectiveness оf Radio Advertising Campaigns вy Integrating Digital Monitoring Tools | Kublik | Humanities and Social Sciences. Bulletin of the Financial University

Humanities and Social Sciences. Bulletin of the Financial University
Humanities and Social Sciences. Bulletin of the Financial University

ISSN 2226-7867 (Print)
ISSN 2619-1482 (Online)

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Humanities and Social Sciences. Bulletin of the Financial University

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Kublik E.I., Labintsev A.I., Chipchagov M.S., Shilov M.A. Improving the Effectiveness оf Radio Advertising Campaigns вy Integrating Digital Monitoring Tools. Humanities and Social Sciences. Bulletin of the Financial University. 2023;13(5):121-128. (In Russ.) https://doi.org/10.26794/2226-7867-2023-13-5-121-128

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ISSN 2226-7867 (Print)
ISSN 2619-1482 (Online)

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About the Authors

E. I. Kublik
Financial University
Russian Federation

Evgeny I. Kublik — Associate Professor of the Department of Big Data Analysis and Machine Learning

Moscow

A. I. Labintsev
Financial University
Russian Federation

Andrey I. Labintsev — Associate Professor of the Department of Big Data Analysis and Machine Learning

Moscow

M. S. Chipchagov
Financial University
Russian Federation

Mikhail S. Chipchagov — Associate Professor of the Department of Big Data Analysis and Machine Learning

Moscow

M. A. Shilov
Ltd “Media Holding “Radiocity”
Russian Federation

Maxim A. Shilov — founder

Moscow

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