PSYCHOLOGY OF ORDINARY IDEAS ABOUT DEBTS AND CREDITS

This paper is devoted to research of a phenomenon related to debt and credit behavior in the context of ordinary ideas. The analysis of statistical data about current trends of credit and debt behavior is carried out. Economic, social and psychological factors and mechanisms of the debt behavior are marked. A special influence of post-industrial society’s prescriptions on the credit behavior is noted. A problem of differences in perception of an institutional type of a loan (credit) and not institutional type of a loan (debt) is separately considered. The research results testifying that there is a shift to risk in a situation so far as concerns a debt, and in ordinary idea the debt concept is more connected with money non-return possibility, than the credit concept, are presented. It is specified that the plastic money introduction factor essentially influences on emergence of individual debts, and this fact promotes the criticality decrease when shopping on credit. Age, gender and professional characteristics, influencing ideas of debts, have been

debtor’s psychology, debt behavior, credit behavior, institutional loan, economic factors, social and demographic factors, individual and psychological features, frame effects, procrastination

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