Information and PR Support of Russia’s Special Military Operation in Ukraine: Major Trends and Lessons of the First Stage
https://doi.org/10.26794/2226-7867-2022-12-4-71-76
Abstract
The paper analyzes of the state of PR and propaganda work of the Russian side during the first stage (February — May 2022) of the special military operation (SNO) in Ukraine. In particular, the author emphasizes the undoubted combat successes of the Russian troops (“basis”). Nevertheless, he considers that in terms of the superstructure, Russian military and political leadership is underperforming, conceding to both Western and Ukrainian opponents. The specific concerns are about the problems of positioning the SMO in Russian society, image work to form a pool of heroes and cult people, as well as the counter-propaganda and interaction with information volunteers.
Keywords
PR,
PR support,
special operation,
SMO,
Ukraine,
creative,
image,
forms,
information and propaganda war,
sofa troops,
patriotism
About the Author
A. B. Shatilov
Financial University
Russian Federation
Russian Federation
Aleksandr B. Shatilov — Cand. Sc. (Political), Professor, Dean of the Faculty of Social Sciences and Mass Communications
Moscow
References
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Review
For citations:
Shatilov A.B. Information and PR Support of Russia’s Special Military Operation in Ukraine: Major Trends and Lessons of the First Stage. Humanities and Social Sciences. Bulletin of the Financial University. 2022;12(4):71-76. (In Russ.) https://doi.org/10.26794/2226-7867-2022-12-4-71-76
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