Community-Blogging: Archetypes and Brands
https://doi.org/10.26794/2226-7867-2022-12-1-161-166
Abstract
The article presents the results of a study of community-blogging as a new communicative digital phenomenon with the application of archetypal theory. Based on the results of the analysis of personal blogs and commercial brands, determining the most suitable archetypes for them, the authors identified strategies for communication of the influencer community with potential consumers and also noted perspective areas of research in the context of improving the information and communication interaction of the bloggers’ community, brands and users in the digital segment.
About the Authors
R. A. Bagdasarovaa
Financial University
Russian Federation
Russian Federation
Ruzana A. Bagdasarova - Student, Faculty of Social Sciences and Mass Communications
Moscow
V. A. Silenko
Financial University
Russian Federation
Russian Federation
Valeria A. Silenko - Student, Faculty of Social Sciences and Mass Communications
Moscow
References
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Review
For citations:
Bagdasarovaa R.A., Silenko V.A. Community-Blogging: Archetypes and Brands. Humanities and Social Sciences. Bulletin of the Financial University. 2022;12(1):161-166. (In Russ.) https://doi.org/10.26794/2226-7867-2022-12-1-161-166
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