The Didactic Component of the PR-support of the 1961 Monetary Reform in the USSR
https://doi.org/10.26794/2226-7867-2021-11-4-158-161
Abstract
The article examines the didactic component of the propaganda campaign that accompanied the 1961 monetary reform in the USSR. In this campaign, the main communication channel was film and book products aimed at a children’s audience, the use of which was supposed to be in the educational process. The complex structure and strategic nature of the PR campaign were caused by the fact that simultaneously with the denomination of money in the USSR, there was a restructuring of the economy and socio-cultural relations. A system based on increased resource exploitation and de-industrialization emerged. Later, modern researchers Luc Boltanski and Arno Esker will designate a similar type of economy as “the economy of enrichment”.
About the Author
A. A. Troshin
Financial University
Russian Federation
Russian Federation
Andrey A. Troshin - Cand. Sci. (Philosophy), Senior Lecturer, Department of Mass Communications and Media Business
Moscow
References
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Review
For citations:
Troshin A.A. The Didactic Component of the PR-support of the 1961 Monetary Reform in the USSR. Humanities and Social Sciences. Bulletin of the Financial University. 2021;11(4):158-161. (In Russ.) https://doi.org/10.26794/2226-7867-2021-11-4-158-161
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