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About Two Families of Cross-Cultural Communication Models

https://doi.org/10.26794/2226-7867-2021-11-6-54-61

Abstract

In this article, the authors try to draw and substantiate the distinction between intercultural communications carried out in people’s civilizational and cultural modes of existence. We attempt to objectify the meanings of the concepts of civilization and culture — to express the senses in the meanings of terms, and to convert the meanings of these concepts (primary intentions) into the content of concepts (secondary intentions), which clearly outlines the scope (extensions) of concepts. As a result, the authors concluded that the term “civilization” indicates an interobjective mode of human existence, and the term “culture” indicates an intersubjective mode of existence. Any place of activity and habitation of people is the place of deployment of two ontologies of the social — one based on interobjectivity (civilization) and the other on intersubjectivity (culture). Accordingly, cross-cultural communication can be carried out in both interobjective and intersubjective modes of existence. Since the concepts of civilization and culture, even when objectified, do not lose the character of “narrative substances”, their extensionals are not classes or types. Using the term of L. Wittgenstein, they form “families of meanings”. Therefore, the authors point to families of cross-cultural communications and describe the differences between these families.

About the Authors

A. G. Tyurikov
Financial University
Russian Federation

 D. Sc. (Sociology), Professor, Head of the Department of Sociology, Faculty of
Social Sciences and Mass Communications

Moscow 



A. Ya. Bolshunov
Financial University
Russian Federation

 Cand. Sci. (Psychology), Associate Professor, Department of Sociology, Faculty
of Social Sciences and Mass Communications

Moscow 



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Review

For citations:


Tyurikov A.G., Bolshunov A.Ya. About Two Families of Cross-Cultural Communication Models. Humanities and Social Sciences. Bulletin of the Financial University. 2021;11(6):54-61. (In Russ.) https://doi.org/10.26794/2226-7867-2021-11-6-54-61

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