Cyrillic in the Fashion Industry as a New Tool of the Russian Policy of “Soft Power”
https://doi.org/10.26794/2226-7867-2020-10-1-33-37
Abstract
The article is devoted to the study of the potential of informal instruments of “soft power” in modern Russia. It examines such concepts as instruments of “soft power”, identity, culture and cultural codes, fashion, foreign policy influence. Today, the key objectives of Russian policy are to create and strengthen the national identity and expand the spheres of “soft” foreign policy influence, the formation of loyalty and sympathy of the world community to Russia. The active presence of Russian cultural codes in the world of contemporary art, fashion and other areas of culture opens up new opportunities for the development of the Russian policy of “soft power”. The article discusses the prospects of Russian foreign policy influence and the formation of Russian identity through mass culture and fashion on the example of the origin of the Cyrillic trend in the world fashion industry today, as well as the potential impact of informal instruments of “soft power”.
About the Author
I. I. Kalitko
Financial University
Russian Federation
Russian Federation
Irina I. Kalitko — 4th course Bachelor student, Faculty of Sociology and Political Sciences
Moscow
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Review
For citations:
Kalitko I.I. Cyrillic in the Fashion Industry as a New Tool of the Russian Policy of “Soft Power”. Humanities and Social Sciences. Bulletin of the Financial University. 2020;10(1):33-37. (In Russ.) https://doi.org/10.26794/2226-7867-2020-10-1-33-37
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