The Research of Professional Activity Specificity in B2B-Communication
https://doi.org/10.26794/2226-7867-2020-10-4-131-136
Abstract
The article presents the results of the study of professional activity specificity in B2B-communication. To achieve these purposes, the author presents a review analysis of Russian market of B2B-communications as one of the most perspective fields for graduates of humanitarian specialities of Russian institutions. The research called “B2B Communication Vector 2020” conducted by Russian communication agency in 2019 gives an explanation of the specificity of activities of B2Bcommunication managers in a range of commerce companies. This article consists of the overall results of the study. Some of the results the author compared with the results of the conducted researches on foreign markets. The article presents different points of view of Russian specialists, practising PR in business.
About the Author
K. M. Alekseeva
Financial University; Communications Agency “Fresh Russian Communications”
Russian Federation
Russian Federation
Ksenia M. Alekseeva — Associate Professor, Department of Political Sciences and Mass Medias, Finance University; Head of Communications Agency “Fresh Russian Communications”
Moscow
References
1. Kotler Philip, Keller Kevin Lane. Marketing management. 15 th edition. Tuck School of Business, Dartmouth College. Saint Petersburg: Piter; 2020. (In Russ.).
2. Chan Kim W., Mauborgne Renee. How to Create Uncontested Market Space and Make the Competition Irrelevant. Moscow: Hippo; 2005. (In Russ.).
3. McCarthy Edmund Jerome. Basic Marketing: A Managerial Approach; Ill.: Homewood; 1981.
Review
For citations:
Alekseeva K.M. The Research of Professional Activity Specificity in B2B-Communication. Humanities and Social Sciences. Bulletin of the Financial University. 2020;10(4):131-136. (In Russ.) https://doi.org/10.26794/2226-7867-2020-10-4-131-136
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