Features of the Impact of Digital Communications on Professional Culture and Adaptation of Students of Social and Political Specialities

The article presents the results of the study of the impact of Internet communication, including social networks, on the formation of the professional culture of applicants and students of political, economic and managerial educational profiles, as well as a professional adaptation of young professionals who started work immediately after graduation from high school. The professional culture of students as the subject of the research we understood as a set of sustainable values, norms, attitudes and behavioural strategies that emerge mainly in the digital environment in the process of choosing a profession, gaining professional competencies by a student at a university and supporting a career as a young specialist. The adaptation of young professionals is the process of forming of the ideas of their mind about a particular profession through the formation of the image of a professional, identification with a professional group, as well as the implementation of the installation on entering the professional community. Using a combination of quantitative and qualitative research methods, we identified and classified destructive and design features of the influence of digital communications on these phenomena. The vector of influence in the area of destruction is caused by the negative factors of the digital environment that can catalyse the regressive forms of professional adaptation. Accordingly the influence of the vector of influence in the constructive area is due to the positive factors of the digital environment achieved through the targeted development of digital competencies at all levels of education. In conclusions and recommendations, the article suggests methods and techniques for implementing anti-destructive immunities in the digital environment. 

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