THE MAIN DIRECTIONS OF CRYSTALLIZATION OF THE SOCIO-POLITICAL VIEWS OF THE RUSS IAN CITIZENS IN INTERNET-COMMUNITIES

Abstract

In this article, the author presents the results of political and psychological research the influence of the emergence and transformation processes of ideological and semantic constructs in social networks on the Internet users’ perception the events of reality. The focus problem of the research was the mechanisms of perception and processing of information coming from the Internet into the individual consciousness of active users. The author investigated the virtual social and political visions arising in the minds of Internet users, the degree of their coincidence, polarization and confrontation with the visions formed as a result of objective experience. The author identifies socially constructive and as well as destructive practices in the online communication in the social networks of the Russian Internet considering their distortion potential for the individual consciousness. According to the results of the research, the author concluded that the semantic constructs in the minds of consumers of online content are actualized at the moment of emotional heat but they retain their significance only for a short period. Being online, individuals consider their actions as a real activity but when they are offline, they return to established patterns of behaviour. At the same time, the social and political visions that arise and change during online communication can conflict with the visions formed as a result of real experience. This situation leads to distortion of visions, to stimulation of emotional splashes, which can lead to real behaviour in offline space, including destructive forms of behaviour.