THE PROSPECTS FOR DIGITALIZATION THE POLITICAL SPHERE AT THE REGIONAL LEVEL IN CONTEMPORARY RUSSIA

In this article, the author examines the impact of Internet technologies on public administration and regional political process at the present stage. Due to the rapid development of technologies, public administration instruments are also changing, finding new forms of implementation. Thanks to such Internet possibilities as interactivity and efficiency of information presentation, it becomes possible to establish an effective dialogue between representatives of authorities and individuals, interest groups and public organizations in order to conduct a balanced internal policy that meets the realities and actual problems of society. Moreover, political actors at all levels have the opportunity to interact with their key audiences, promote their image and form the necessary information field around their political activities, creating support networks and winning the loyalty of citizens. The use of Internet technologies in politics and public administration opens up radically new opportunities for communication and interaction, creating resources for access to political information for the broad stratum of the population, simplifies feedback and thus creates innovative forms of public participation in the political process, becoming a source of transparency of political institutions’ activity and of particular politicians. This is important both for the purposes of forming and promoting the image of political parties and particular politicians, and for the implementation of the goals of the public administration, the policy of information openness of the state authorities, and the establishment of human-oriented public management. The direction and mechanisms of digitalization of the political system discussed in the article have quite reliable prospects for development within the framework of the transformation of the entire political and administrative model of the state in the circumstances of new technological challenges and revolutions. Also, thanks to the active implementation of social media technologies in the political process and the development of new models of political management, it becomes possible to build effective interaction between the state authorities and society, maximizing the benefits and minimizing expenditure of resources.

information and communication technologies, Internet audience, social media, network democracy, e-civil society

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