THE SOVIET MODEL OF THE MASS MEDIA AND MODERN PRACTICES OF CAMPAIGN PROPAGANDA

Abstract

The article I show how the Soviet principles of journalism and Soviet propaganda are used in modern discourse in Russia and other countries. The author proves by the examples of modern media texts that the interest in the phenomenon of the Soviet model of journalism among researchers and journalists in the last decade is due to a number of factors. In particular, this is the effectiveness of its mobilization role, powerful feedback from the audience, achievements in the art of the poster. In Soviet times, due to constant party control, it was achieved unprecedented in the history of the press manageability and coverage of the country’s population. The article demonstrates how the visual images of the Soviet campaign propaganda are used today, on the one hand, for their intended purpose in the media and, on the other hand, as the remakes in social life. Through the method of discourse analysis, the author reveals the potential of the Soviet heritage of campaign propaganda in some symbolic social practices and in the symbolic resources of the whole country. The relevance of the study is connected with the transformation of the media space all around the world: technological and communication revolutions of today encourage different countries to look for the best models of information policy. The prospects of the research are connected with the study of the possible use of this resource as a symbolic capital of Russia.