Substantive Elements of the Agitation and Propaganda Activities of the Chinese Communist Party During the Agrarian Revolutionary War

The agitation and propaganda work of the Communist Party of China during the Agrarian Revolutionary War played a crucial role in the survival and development of the Chinese revolutionary cause. The novelty of this article lies in its analysis of the differentiated content tailored to different target groups and the revelation of the internal mechanisms of propaganda work. This research holds practical value for understanding the mass mobilization traditions of the Communist Party of China as well as for developing discursive strategies in the field of propaganda in modern states. The aim of this article is to clarify the specific content of the Communist Party of China’s agitation and propaganda activities targeting Red Army soldiers, civilians, and enemy soldiers during the Agrarian Revolutionary War, thereby deepening the understanding of the political mobilization art of the Communist Party of China. The study employs the method of historical document analysis, including the examination of party archives, works of leaders, etc., as well as comparative analysis to contrast the content and strategies of propaganda directed at different target groups. The research reveals that the propaganda work of the Communist Party of China formed a differentiated strategic system: propaganda and educational work among Red Army soldiers focused on systematic theoretical education, discipline building, and the cultivation of a sense of mission; agitation and propaganda work among civilians in revolutionary base areas and along the routes of the Long March linked land policy and ethnic policy to their immediate interests; agitation and propaganda work targeting Kuomintang soldiers primarily aimed at psychological demoralization, exposing internal contradictions, and promoting the idea of resisting Japan. Historical practice has proven that the vitality of propaganda work is always rooted in a people-oriented stance and the principle of relying on facts. The key to the success of the Communist Party of China’s agitation and propaganda activities during the Agrarian Revolutionary War lay in winning the trust and support of the masses. This not only laid the ideological and mass foundation for the ultimate victory of the Chinese revolution but also provided a historical paradigm for constructing discursive strategies in the field of propaganda in the new era for various countries.

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