THE DEPENDENCE OF THE FACTORS OF PERSONAL SOCIAL RESPONSIBILITY BY PERSONAL CHARACTERISTICS

The article is devoted to the study of the phenomenon of social responsibility of the individual. The problem of personal social responsibility of the entrepreneur is considered separately. It is noted that there is inconsistency in some personal characteristics of the entrepreneur, such as individualism, and demands from society in terms of social responsibility of business. The article compares Russian and Western models of social responsibility of business. Socio-economic and political conditions had a significant influence on the development of entrepreneurship in Russia, which is manifested in the character of social responsibility realization. The paper deals with different models of personal social responsibility, as well as models showing consistency of levels of personal and corporate social responsibility. The results of the development of the author’s psycho-diagnostic methods of personal social responsibility are specified. In the process of development of the technique there have been identified 4 factors, which represent a model of personal social responsibility. The results of the methods identified gender differences in ways of demonstrating social responsibility. Women in decisions related to the manifestation of social responsibility, focus more on the sense of duty and moral obligation. For men it is more typical to consider socially responsible behavior as useless. The relationship between factors of personal social responsibility and individual psychological characteristics of personality was studied, as well as value orientations in professional activities. Personal social responsibility, based on the external factors that contribute to self-esteem, is associated with high regularity, vulnerability. Personal social responsibility, based on the sense of duty and moral obligations is associated with self-doubt, the tendency to experience feelings of guilt, the value of security, the need for social guarantees. Personal social responsibility, based on receiving the benefits of socially responsible behavior is associated with a focus on social approval. Distant attitude towards social responsibility is associated with social courage, adventurous behavior, desire for novelty in work.

personal social responsibility, entrepreneurship, social responsibility of business, social responsibility model, individual psychological characteristics, personal characteristics, altruism, conscience, sense of duty, value career orientation, gender differences

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