Modern Media as a Tool for Improving the Dialogue Between Government and Society

Abstract

During the period of active development of the latest Internet communication channels, improving their quality and accessibility, the issue of using various media technologies by state and municipal authorities is becoming more and more urgent. This issue’s relevance is due to the need to improve public administration based on new features of streaming services, social networks, and the spread of Internet platforms. The article presents an analysis of the relationship between the state and society through these mechanisms at the present stage, shows their role in forming a dialogue between the state and society, predicts the prospects for using new media as a tool for the democratization of Russian society.