Network Tools for Building Trust in the Modern Transforming Economic Relations (Using the Example of the Sharing Economy in the city of Moscow)
https://doi.org/10.26794/2226-7867-2024-14-3-128-136
Abstract
The purpose of the study is to analyze the impact of network tools on the formation of students’ trust in the main types of transport sharing economy: carsharing, bikesharing, kicksharing and ridesharing. In order to study this phenomenon, a sociological study was conducted using an online survey (CAWI), in which students studying at all faculties of the Financial University of Moscow took part. During the sociological research conducted by the authors of the article, special attention was paid to the analysis of the dynamics of data obtained in 2022 and 2024. It was revealed that network tools have a significant influence on trust in sharing services, which depends on the specific tool and the specific type of transport sharing economy. The authors offer recommendations to vehicle rental companies to increase trust in online tools and attract new users of the transport sharing economy.
Keywords
trust,
network tools,
economic relations,
sharing economy,
carsharing,
bikesharing,
kicksharing,
ridesharing
Supporting agencies: The paper was prepared on the results of scientific research carried out at the expense of budgetary funds within the framework of the government research assignment to the Financial University.
About the Authors
V. P. Antonyuk
Financial University
Russian Federation
Russian Federation
Valeria P. Antonyuk — research intern at the Institute of Humanitarian Technologies and Social Engineering, Faculty of Social Sciences and Mass Communications; chief specialist of the educational and scientific sociological laboratory of the Department of Sociology, Faculty of Social Sciences and Mass Communications
Moscow
Ya. S. Ivanova
Financial University
Russian Federation
Russian Federation
Yana S. Ivanova — research intern at the Institute of Humanitarian Technologies and Social Engineering, Faculty of Social Sciences and Mass Communications; deputy head of the educational and scientific sociological laboratory of the Department of Sociology, Faculty of Social Sciences and Mass Communications
Moscow
A. G. Tyurikov
Financial University
Russian Federation
Russian Federation
Alexandr G. Tyurikov — Dr. Sci. (Sociological), Prof., Chief Researcher, Institute of Humanitarian Technologies and Social Engineering, Faculty of Social Sciences and Mass Communications
Moscow
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Review
For citations:
Antonyuk V.P., Ivanova Ya.S., Tyurikov A.G. Network Tools for Building Trust in the Modern Transforming Economic Relations (Using the Example of the Sharing Economy in the city of Moscow). Humanities and Social Sciences. Bulletin of the Financial University. 2024;14(3):128-136. (In Russ.) https://doi.org/10.26794/2226-7867-2024-14-3-128-136
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