The 2022 Winter Olympics on Russian State TV Channels
https://doi.org/10.26794/2226-7867-2024-14-1-126-133
Abstract
Modern television broadcasts the most interesting sports events, not only promoting sports but also influencing social values in favor of active physical education. Owing to the interaction of the International Olympic Committee and television, the Olympic Games have become the main sporting event in the world. Nowadays, television is the major source of material wellbeing for the Olympic movement. Television is one of the key partners of sports, providing its financing through the purchase of broadcasting rights and through the sponsors’ television advertising. The further development of any sport entirely depends on television, which adapted sports competitions to its modern requirements at the turn of the 20th and 21st centuries. But there is also a negative point in mutually beneficial cooperation: television creates a hierarchy, at the top of which are the most popular sports in a particular country. The purpose of the study is to analyze TV broadcasts of the 2022 Winter Olympics on public Russian television channels and determine the most popular winter sports among Russians.
About the Author
A. V. Shvetsov
Financial University
Russian Federation
Russian Federation
Andrey V. Shvetsov — Cand. Sci. (Ped.), Associate Professor, Department of Physical Education.
Moscow
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Review
For citations:
Shvetsov A.V. The 2022 Winter Olympics on Russian State TV Channels. Humanities and Social Sciences. Bulletin of the Financial University. 2024;14(1):126-133. (In Russ.) https://doi.org/10.26794/2226-7867-2024-14-1-126-133
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