Brand as an Object of Person’s Promotion in the Modern World
https://doi.org/10.26794/2226-7867-2023-13-5-95-103
Abstract
The article examines the features of promoting a personal brand through social networks using the example of Elizabeth II (1926–2022). The authors describe the stages of forming a personal brand and their content. Social networks are currently one of the most popular and influential means of mass communication, and social media are considered as new channels of public opinion formation, as they change the information space and transform the nature of the communication process. The authors of the article state that brand management in social networks can be both positive, uniting society, and negative, giving rise to protests, falsification of the truth and much more.
About the Authors
R. K. Krayneva
Financial University
Russian Federation
Russian Federation
Raisa K. Krayneva — Cand Sci. (Econ.), Associate Professor Department of Mass Communications and Media Business
Moscow
A. S. Drobina
Financial University
Russian Federation
Russian Federation
Anastasia S. Drobina — 2nd year student of the Department of Mass Communications and Media Business
Moscow
References
1. Hardman R. Elizabeth II. Queen of the world. Monarch and statesman. 1st ed. Moscow: Izdatel’stvo AST; 2022. 1001 p.
2. Semenchuk V. 101 ways to promote a personal brand. How to make a name for yourself. 2nd ed. Moscow: Alpina Publisher; 2019. 270 p.
3. Erton M. Elizabeth II — Queen of Great Britain. 1st ed. Moscow: Izdatel’stvo AST; 2022. 190 p.
4. Kulchitskaya D. Yu. Instagram as a tool for image formation: case study of the British royal family account URL: http://www.mediascope.ru/2479 DOI: 10.30547/mediascope.3.2018.15
Review
For citations:
Krayneva R.K., Drobina A.S. Brand as an Object of Person’s Promotion in the Modern World. Humanities and Social Sciences. Bulletin of the Financial University. 2023;13(5):95-103. (In Russ.) https://doi.org/10.26794/2226-7867-2023-13-5-95-103
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