Profiling of Digital Network Users of Social Discontent in the Regions of the Russian Federation

The paper presents the results of an applied study of the digital audience, which forms the basis for the generation and distribution of social discontent in the Russian segment of social media. For profiling Internet users, the authors implemented clustering of subjects of the Russian Federation according to the type of social discontent. Through a cognitive mapping of digital content, authors analyzed the substance and structure of the information flow of social discontent in each selected cluster. The research selected regional markers that reflect specific topics and contexts of discontent. Owing to automated socio-media analysis, the authors got data on the gender and age structure of social discontent networks in Russia. The study results reflect significant differences in the structure of networks of social discontent, which determine the importance of using modern digital technics for their identification and assessment. 

1. Dombrovskaya A. Yu., Ognev A. S., Davydova M. A., Kashchenko T. L. Technologies and methods of value impact on Russian users in regional networks of social discontent. Power. 2022;30(4):37–42. (In Russ.).

2. Parma R. V. Sociological dimension of discontent in contemporary Russian society. Power. 2022;30(4):129– 136. (In Russ.).

3. Lebon G. Psychology of peoples and masses. Moscow: Academic project; 2011. 238 p. (In Russ.).

4. Smelser N. Theory of Collective Behavior. N.Y.: Free Press; 1965. 456 p.

5. Tarrow S. Power in Movement: Social Movements and Contentious Politics. 2nd edition. Cambridge: Cambridge University Press; 1998. 271 p.

6. Tarrow S. Power in Movement: Social Movements and Contentious Politics. 3rd edition. Cambridge: Cambridge University Press; 2011. 328 p.

7. Gurr T. R. Why Men Rebel. N.J.: Princeton University Press; 1970. 448 p.

8. Arkhipova A. S., Radchenko D. A., Titkov A. S., Kozlova I. V., Yugay E. F., Belyanin S. V., Gavrilova M. V. “Reassembly of the rally”: Internet in protest and protest on the Internet. Monitoring public opinion: economic and social changes. 2018;(1):12–35. (In Russ.).

9. Plyushkevich O. A. Public discontent in social and natural frameworks. The problem of the correlation between the natural and the social in society and man. 2018;(9):182–187. (In Russ.).

10. Belousov A. B., Davydov D. A., Kochukhova E. S. In the post-materialist trend: Protesters motivation in the square near the Drama Theater in Yekaterinburg. Monitoring public opinion: economic and social changes. 2020;(6):53–72. (In Russ.).

11. Carpenter S. R., Folke C., Scheffer M., Westley F. Dancing on the volcano: Social exploration in times of discontent. Ecology and Society. 2019;24(1):1–7.

12. Baskakova Yu. M. Dissatisfied and Dissenting: Social Discontent and Its Scales (Part I). Monitoring public opinion economic and social changes. 2013;(2):24–32. (In Russ.).

13. Baskakova Yu. M. Dissatisfied and Dissatisfied: Social Discontent and Its Scales (Part II). Monitoring public opinion: economic and social changes. 2013;(3):61–70. (In Russ.).

14. Parsons T. Sociological theory and modern society. N.Y.: Free Press; 1967. 564 p.

15. Thompson J. Ideology and Modem Culture. Critical Social Theory in the Era of Mass Communication. Oxford: Polity Press; 1990. 372 p.

16. Emirbayer M., Goodwin J. Network analysis, culture, and the problem of agency. American journal of sociology. 1994;(6):1411–1454.

17. Brodovskaya E. V., Dombrovskaya A. Yu., Karzubov D. N., Sinyakov A. V. Development of methodology and methods of intellectual search for digital markers of political processes in social media. Monitoring public opinion: economic and social changes. 2017;5(141):79–104. (In Russ.).