Features of the Policy of Branding Leading Russian Economic Universities
https://doi.org/10.26794/2226-7867-2023-13-1-63-71
Abstract
This article is devoted to the assessment of the development of communications of leading economic universities with all targeted audiences and the development of their brands, in order to increase noticeability in the global space, attracting a well -known professor, talented applications, organizing collaborations in the broadest sense of understanding the term. The authors conclude that it is impossible to rest on the laurels of historical fame and the established reputation, and the university brand, although it has a funded component in time, requires constant work on maintaining and improving.
About the Authors
D. V. Petrosyants
Financial University
Russian Federation
Russian Federation
Daniel V. Petrosyants — Candidate of Economic Sciences, Associate Professor of the Department of Political Science of the Faculty of Social Sciences and Mass Communications.
Moscow
P. S. Seleznev
Financial University
Russian Federation
Russian Federation
Pavel S. Seleznev — Doctor of Political Science, first deputy head of the Faculty of Social Sciences and Mass Communications.
Moscow
S. P. Mitrakhovich
Financial University
Russian Federation
Russian Federation
Stanislav P. Mitrakhovich — Senior lecturer of the Department of Political Science of the Faculty of Social Sciences and Mass Communications.
Moscow
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Review
For citations:
Petrosyants D.V., Seleznev P.S., Mitrakhovich S.P. Features of the Policy of Branding Leading Russian Economic Universities. Humanities and Social Sciences. Bulletin of the Financial University. 2023;13(1):63-71. (In Russ.) https://doi.org/10.26794/2226-7867-2023-13-1-63-71
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