Printed Mass Media Market in the Era of Digitalisation
https://doi.org/10.26794/2226-7867-2020-10-1-28-32
Abstract
The article reviews the printed mass media market of the USA, Great Britain, and Russia in the era of digitalisation. We consider prospects of development of this segment and also present the analysis of the market of the printing press of each country mentioned above. The authors provide statistics reflected the crisis of the printed mass media market in the USA and Russia, as well as its weak growth in the UK. Further, we carry out the content analysis of information on the development of the printed mass media market, present various points of view on this issue, and outline the prospects of print media in the future. The article also touches upon the causes of the decline of the printed mass media market in each of the concerned countries, provides recommendations for the restoration of the printed mass media market in Russia.
About the Authors
D. A. Bartashevich
Financial University
Russian Federation
Russian Federation
Daria A. Bartashevich — Student of the 3rd Course, Faculty of Sociology and Political Sciences
Moscow
N. V. Rebrikova
Financial University
Russian Federation
Russian Federation
Nadezhda V. Rebrikova — Candidate of Economic Sciences, Associate Professor, Department of Personnel Management and Psychology
Moscow
References
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Review
For citations:
Bartashevich D.A., Rebrikova N.V. Printed Mass Media Market in the Era of Digitalisation. Humanities and Social Sciences. Bulletin of the Financial University. 2020;10(1):28-32. (In Russ.) https://doi.org/10.26794/2226-7867-2020-10-1-28-32
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