IT as Russian “soft Power” in the Middle East

Abstract

Information technologies (IT) have played a crucial role in the development of human civilization for more than half a century. The USSR was rightfully one of the most developed countries in the world in the field of Computational Mathematics and Cybernetics, which is confirmed by several original hardware and software solutions created by Russian scientists. At the same time, progress in the field of information technology has stimulated the development of industry, primarily Military-industrial complex. Russia, having inherited the Soviet scientific potential, must solve an equally important task-to diversify its sector and enter the “civil” market. In this regard, the region of the Middle East seems to be an excellent platform for testing marketing technologies by domestic manufacturers, especially in those countries that cannot purchase American products for political reasons.