Russian Pop Music as a Factor of Russia’s “soft Power” in the Post-soviet space (on the Example of Belarus and Kazakhstan)
https://doi.org/10.26794/2226-7867-2020-10-3-29-36
Abstract
The article is devoted to the study of the potential of mass-cultural factors of “soft power” of modern Russian pop music in the post-Soviet countries. After the collapse of the USSR, Russia’s key goals were to restore and strengthen its political influence in the post-Soviet space, as well as to preserve the socio-cultural space of the “Russian world”. Soft power policies, especially their cultural aspects, are a useful tool for achieving these goals. Today, the sphere of show business and the musical stage are becoming the most accessible and practical tools for promoting the Russian policy of “soft power”. The article examines the prospects of Russian foreign policy influence and the role of the Russian musical variety “soft power”, using the analysis of the popularity of Russian performers in the post-Soviet countries, on the example of Belarus and Kazakhstan.
Keywords
About the Author
I. I. Kalitko
Financial University
Russian Federation
Russian Federation
Irina I. Kalitko — 4th year bachelor course, Faculty of Sociology and Political Sciences
Moscow
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Review
For citations:
Kalitko I.I. Russian Pop Music as a Factor of Russia’s “soft Power” in the Post-soviet space (on the Example of Belarus and Kazakhstan). Humanities and Social Sciences. Bulletin of the Financial University. 2020;10(3):29-36. (In Russ.) https://doi.org/10.26794/2226-7867-2020-10-3-29-36
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