Factors of the Variability of sociocultural Dynamics in the Context of Intercultural Communication

Abstract

The article analyses the main factors determining the socio-cultural dynamics of nowadays and affects the processes of intercultural communication . The key factor is the fourth industrial revolution being the convergence of the digital, physical and biological worlds, urbanisation and the widespread introduction of information and communication technologies . The author noted that the development of new technologies generates “digital inequality” . The widespread of the Internet the author considers not only as a means of free communication but also as a new paradigm of consciousness — as a means of digitalisation of cognitive processes . The author also noted that widespread digitalisation generates new forms of labour and social relations . It contributes to the leaching of the middle class . It has been revealed that a significant factor in the sociocultural dynamics of nowadays is super mobility and reactivity, what generate instability, uncertainty about the future, as well as elimination and deformation of traditional value paradigms . The author concluded that it is necessary to build new models of intercultural communication, as well as to consolidate efforts at all levels — from governments and international organisations to public organisations, all civil society and individuals . There is need for constructive cooperation to create not only an effective system of international law but also of the formation of voluntarily accepted ethical norms and mechanisms, established on an equal level by equal participants — a constant, regular dialogue and cooperation at the local, national or supranational level .