Features of Modern Electoral Culture in the United States: On the Example of the 2024 Presidential Election

The article is devoted to a comprehensive review of the concept of “electoral culture”, in particular, the consideration of this phenomenon on the example of the US presidential election in November 2024. The article analyzes both a more general concept — political culture, and a particular one — electoral culture, which is particularly emphasized. The purpose of the study is to consider the concept of electoral culture both in the theoretical field and in the empirical one, based on the specifics of culture in the US presidential election. The electoral culture in the United States has its own distinctive features that distinguish it from the cultures of other countries, which is of interest in the study. The study is based on a sociological approach that includes secondary data analysis, as well as monitoring the behavior of US citizens, particularly young people, during the presidential campaign. The analysis of statistical data, as well as scientific and historical publications for different time periods are used. The research becomes relevant due to the ambiguity in the interpretation of the phenomenon of electoral culture in political science, as well as in connection with the consideration of the well-established features of the electoral culture of the United States in the present. The results of the study showed that the younger generation based their choice on rational estimates, seeking to maximize their own benefits from one candidate or another. The authors’ conclusions show the importance of studying electoral culture as a separate concept in political science, and the example of the US presidential election showed the importance of this phenomenon for studying electoral processes in any country.

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