humanitiesГуманитарные науки. Вестник Финансового университетаHumanities and Social Sciences. Bulletin of the Financial University2226-78672619-1482Financial University under The Government of Russian Federation10.26794/2226-7867-2022-12-5-143-149humanities-775Research ArticleАКТУАЛЬНЫЕ СОЦИАЛЬНО-ПОЛИТИЧЕСКИЕ ИССЛЕДОВАНИЯCURRENT SOCIO-POLITICAL RESEARCHТрадиционный и массовый открытый онлайн-курс «Деловая коммуникация»: перспективы для системы высшего образованияTraditional and Mass Open Online Course “Business Communication”: Perspectives for Higher Educationhttps://orcid.org/0000-0002-7762-0043КопусьТ. Л.KopusT. L.

Татьяна Леонидовна Копусь —  кандидат филологических наук, доцент департамента иностранных языков и межкультурной коммуникации факультета международных экономических отношений

Москва

Tatiana L. Kopus —  Cand. Sci. (Phil.), Assoc. Prof., Department of Foreign Languages and Intercultural Communication, Faculty of International Economic Relations

Moscow

tlkopus@fa.ruФинансовый университетРоссияFinancial UniversityRussian Federation202215112022125143149Copyright © Копусь Т.Л., 20222022Копусь Т.Л.Kopus T.L.Данная работа распространяется под лицензией Creative Commons Attribution 4.0.This work is licensed under a Creative Commons Attribution 4.0 License.https://humanities.fa.ru/jour/article/view/775

Цифровизация трансформирует бизнес, увеличивая количество каналов внешней и внутренней деловой коммуникации компаний. На этом фоне актуальным представляется изучение отличий обучения деловой коммуникации в цифровой среде и в аудитории. В статье представлены результаты сопоставительного исследования курса «Деловая коммуникация», реализуемого в системе профессионального высшего образования и при онлайн-обучении. На первом этапе исследования составлен реестр содержательных характеристик курса, таких как: тематика; навыки деловой коммуникации, заявленные для формирования, и планируемые результаты обучения в традиционном и в онлайн-формате. На втором этапе осуществлен сопоставительный анализ по выделенным параметрам. В результате анализа содержательных характеристик курса выявлены изменения, произошедшие под влиянием цифровизации в тематике онлайн-курса, а также специфика формируемых навыков и результатов обучения деловой коммуникации в аудиторном и в онлайн-курсе. Исследование позволяет преподавателям курса «Деловая коммуникация» увидеть перспективы в развитии дисциплины.

Digitalization transforms business by multiplying the channels of external and internal communication of companies, influencing business communication. Against this background, the study of differences in business communication training in the digital environment and in the audience is relevant. The article presents the results of a comparative study of the course “Business Communication”, implemented in the system of professional higher education and in online learning. At the first stage of the research, a register of the content characteristics of the course was compiled, such as: topics; business communication skills declared for the formation, and the planned results of the training in the traditional and online format. At the second stage, a comparative analysis was carried out according to the parameters identified at the first stage. As a result of the analysis of the content characteristics of the course revealed changes that occurred under the influence of digitalization in the topic of the online course, as well as the specificity of the skills and results of business communication training in the classroom and in the online course. The research allows the teachers of the course “Business Communication” to notice prospects in the development of the discipline.

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The authors declare that there are no conflicts of interest present.