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<article article-type="research-article" dtd-version="1.3" xmlns:mml="http://www.w3.org/1998/Math/MathML" xmlns:xlink="http://www.w3.org/1999/xlink" xmlns:xsi="http://www.w3.org/2001/XMLSchema-instance" xml:lang="ru"><front><journal-meta><journal-id journal-id-type="publisher-id">humanities</journal-id><journal-title-group><journal-title xml:lang="ru">Гуманитарные науки. Вестник Финансового университета</journal-title><trans-title-group xml:lang="en"><trans-title>Humanities and Social Sciences. Bulletin of the Financial University</trans-title></trans-title-group></journal-title-group><issn pub-type="ppub">2226-7867</issn><issn pub-type="epub">2619-1482</issn><publisher><publisher-name>Financial University under The Government of Russian Federation</publisher-name></publisher></journal-meta><article-meta><article-id pub-id-type="doi">10.26794/2226-7867-2021-11-6-54-61</article-id><article-id custom-type="elpub" pub-id-type="custom">humanities-546</article-id><article-categories><subj-group subj-group-type="heading"><subject>Research Article</subject></subj-group><subj-group subj-group-type="section-heading" xml:lang="ru"><subject>ФУНДАМЕНТАЛЬНЫЕ НАУЧНЫЕ ЗНАНИЯ</subject></subj-group><subj-group subj-group-type="section-heading" xml:lang="en"><subject>FUNDAMENTAL SCIENTIFIC KNOWLEDGE</subject></subj-group></article-categories><title-group><article-title>О двух семействах стратегий и моделей межкультурных коммуникаций</article-title><trans-title-group xml:lang="en"><trans-title>About Two Families of Cross-Cultural Communication Models</trans-title></trans-title-group></title-group><contrib-group><contrib contrib-type="author" corresp="yes"><contrib-id contrib-id-type="orcid">https://orcid.org/0000-0001-8388-9543</contrib-id><name-alternatives><name name-style="eastern" xml:lang="ru"><surname>Тюриков</surname><given-names>А. Г.</given-names></name><name name-style="western" xml:lang="en"><surname>Tyurikov</surname><given-names>A. G.</given-names></name></name-alternatives><bio xml:lang="ru"><p>доктор социологических наук, профессор, руководитель  Департамента социологии факультета социальных наук и  массовых коммуникаций</p><p>Москва </p></bio><bio xml:lang="en"><p> D. Sc. (Sociology), Professor, Head of the Department of Sociology, Faculty ofSocial Sciences and Mass Communications</p><p>Moscow </p></bio><email xlink:type="simple">t-ag2013@yandex.ru</email><xref ref-type="aff" rid="aff-1"/></contrib><contrib contrib-type="author" corresp="yes"><contrib-id contrib-id-type="orcid">https://orcid.org/0000-0003-0358-1608</contrib-id><name-alternatives><name name-style="eastern" xml:lang="ru"><surname>Большунов</surname><given-names>А. Я.</given-names></name><name name-style="western" xml:lang="en"><surname>Bolshunov</surname><given-names>A. Ya.</given-names></name></name-alternatives><bio xml:lang="ru"><p> кандидат психологических наук, доцент Департамента социологии факультета социальных наук и массовых коммуникаций</p><p>Москва </p></bio><bio xml:lang="en"><p> Cand. Sci. (Psychology), Associate Professor, Department of Sociology, Facultyof Social Sciences and Mass Communications</p><p>Moscow </p></bio><xref ref-type="aff" rid="aff-1"/></contrib></contrib-group><aff-alternatives id="aff-1"><aff xml:lang="ru"><institution>Финансовый университет</institution><country>Россия</country></aff><aff xml:lang="en"><institution>Financial University</institution><country>Russian Federation</country></aff></aff-alternatives><pub-date pub-type="collection"><year>2021</year></pub-date><pub-date pub-type="epub"><day>28</day><month>01</month><year>2022</year></pub-date><volume>11</volume><issue>6</issue><fpage>54</fpage><lpage>61</lpage><permissions><copyright-statement>Copyright &amp;#x00A9; Тюриков А.Г., Большунов А.Я., 2022</copyright-statement><copyright-year>2022</copyright-year><copyright-holder xml:lang="ru">Тюриков А.Г., Большунов А.Я.</copyright-holder><copyright-holder xml:lang="en">Tyurikov A.G., Bolshunov A.Y.</copyright-holder><license xml:lang="ru" license-type="creative-commons-attribution" xlink:href="https://creativecommons.org/licenses/by/4.0/" xlink:type="simple"><license-p>Данная работа распространяется под лицензией Creative Commons Attribution 4.0.</license-p></license><license xml:lang="en" license-type="creative-commons-attribution" xlink:href="https://creativecommons.org/licenses/by/4.0/" xlink:type="simple"><license-p>This work is licensed under a Creative Commons Attribution 4.0 License.</license-p></license></permissions><self-uri xlink:href="https://humanities.fa.ru/jour/article/view/546">https://humanities.fa.ru/jour/article/view/546</self-uri><abstract><p>В статье проводится и обосновывается различие между межкультурными коммуникациями, осуществляющимися в цивилизационном и культурном модусах существования. Кроме того, авторы предпринимают попытку объективировать смыслы понятий «цивилизация» и «культура» и в итоге приходят к выводу, что термин «цивилизация» указывает на интеробъективный модус существования, а термин «культура» — на интерсубъективный модус существования. Поскольку же понятия «цивилизация» и «культура», даже будучи объективированными, не утрачивают характера «нарративных субстанций», их экстенсионалы являются не классами или типами, а указывают на семейства межкультурных коммуникаций.</p></abstract><trans-abstract xml:lang="en"><p>In this article, the authors try to draw and substantiate the distinction between intercultural communications carried out in people’s civilizational and cultural modes of existence. We attempt to objectify the meanings of the concepts of civilization and culture — to express the senses in the meanings of terms, and to convert the meanings of these concepts (primary intentions) into the content of concepts (secondary intentions), which clearly outlines the scope (extensions) of concepts. As a result, the authors concluded that the term “civilization” indicates an interobjective mode of human existence, and the term “culture” indicates an intersubjective mode of existence. Any place of activity and habitation of people is the place of deployment of two ontologies of the social — one based on interobjectivity (civilization) and the other on intersubjectivity (culture). Accordingly, cross-cultural communication can be carried out in both interobjective and intersubjective modes of existence. Since the concepts of civilization and culture, even when objectified, do not lose the character of “narrative substances”, their extensionals are not classes or types. Using the term of L. Wittgenstein, they form “families of meanings”. Therefore, the authors point to families of cross-cultural communications and describe the differences between these families.</p></trans-abstract><kwd-group xml:lang="ru"><kwd>межкультурные коммуникации</kwd><kwd>культура</kwd><kwd>цивилизация</kwd><kwd>интерсубъективность</kwd><kwd>интеробъективность</kwd><kwd>социальные онтологии</kwd></kwd-group><kwd-group xml:lang="en"><kwd>cross-cultural communications</kwd><kwd>culture</kwd><kwd>civilization</kwd><kwd>intersubjectivity</kwd><kwd>interobjectivity</kwd><kwd>social ontologies</kwd></kwd-group><funding-group><funding-statement xml:lang="ru">Статья подготовлена по результатам исследований, выполненных за счет бюджетных средств по государственному заданию Финуниверситету.</funding-statement></funding-group></article-meta></front><back><ref-list><title>References</title><ref id="cit1"><label>1</label><citation-alternatives><mixed-citation xml:lang="ru">Ритцер Дж. 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