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<article article-type="research-article" dtd-version="1.3" xmlns:mml="http://www.w3.org/1998/Math/MathML" xmlns:xlink="http://www.w3.org/1999/xlink" xmlns:xsi="http://www.w3.org/2001/XMLSchema-instance" xml:lang="ru"><front><journal-meta><journal-id journal-id-type="publisher-id">humanities</journal-id><journal-title-group><journal-title xml:lang="ru">Гуманитарные науки. Вестник Финансового университета</journal-title><trans-title-group xml:lang="en"><trans-title>Humanities and Social Sciences. Bulletin of the Financial University</trans-title></trans-title-group></journal-title-group><issn pub-type="ppub">2226-7867</issn><issn pub-type="epub">2619-1482</issn><publisher><publisher-name>Financial University under The Government of Russian Federation</publisher-name></publisher></journal-meta><article-meta><article-id pub-id-type="doi">10.26794/2226-7867-2026-16-3-21-28</article-id><article-id custom-type="elpub" pub-id-type="custom">humanities-1386</article-id><article-categories><subj-group subj-group-type="heading"><subject>Research Article</subject></subj-group><subj-group subj-group-type="section-heading" xml:lang="ru"><subject>ТЕМА НОМЕРА: ЦИФРОВИЗАЦИЯ В СОВРЕМЕННОЙ ОБЩЕСТВЕННОЙ ЖИЗНИ</subject></subj-group><subj-group subj-group-type="section-heading" xml:lang="en"><subject>COVER STORY: DIGITALIZATION IN MODERN PUBLIC LIFE</subject></subj-group></article-categories><title-group><article-title>Влияние «мягкой силы» цифровой дипломатии Индии: конкурентное сравнение с китайским «Цифровым шелковым путем»</article-title><trans-title-group xml:lang="en"><trans-title>The Soft Power Effects of India’s Digital Diplomacy: Competitive Comparison with China’s Digital Silk Road</trans-title></trans-title-group></title-group><contrib-group><contrib contrib-type="author" corresp="yes"><contrib-id contrib-id-type="orcid">https://orcid.org/0009-0000-8088-2557</contrib-id><name-alternatives><name name-style="eastern" xml:lang="ru"><surname>Чжэн</surname><given-names>Цуй</given-names></name><name name-style="western" xml:lang="en"><surname>Zheng</surname><given-names>Cui</given-names></name></name-alternatives><bio xml:lang="ru"><p>Цуй Чжэн — кандидат политических наук, профессор, И.о директора Института исследования открытой экономики Китая</p><p>Шэньян </p></bio><bio xml:lang="en"><p>Cui Zheng — Ph.D. Sci (Pol.), Prof., Acting Director of the China Open Economy Research Institute </p><p>Shenyang </p></bio><email xlink:type="simple">494786744@qq.com</email><xref ref-type="aff" rid="aff-1"/></contrib><contrib contrib-type="author" corresp="yes"><contrib-id contrib-id-type="orcid">https://orcid.org/0000-0002-4801-1281</contrib-id><name-alternatives><name name-style="eastern" xml:lang="ru"><surname>Юйцзин</surname><given-names>Ван</given-names></name><name name-style="western" xml:lang="en"><surname>Yujing</surname><given-names>Wang</given-names></name></name-alternatives><bio xml:lang="ru"><p>Ван Юйцзин — младший научный сотрудник, Институт исследования открытой экономики Китая</p><p>Шэньян  </p></bio><bio xml:lang="en"><p>Wang Yujing — Junior Researcher at the Institute for the Study of the Open Economy of China </p><p>Shenyang </p></bio><email xlink:type="simple">1736277684@qq.com</email><xref ref-type="aff" rid="aff-1"/></contrib></contrib-group><aff-alternatives id="aff-1"><aff xml:lang="ru"><institution>Ляонинский университет</institution><country>Китай</country></aff><aff xml:lang="en"><institution>Liaoning University</institution><country>China</country></aff></aff-alternatives><pub-date pub-type="collection"><year>2026</year></pub-date><pub-date pub-type="epub"><day>29</day><month>05</month><year>2026</year></pub-date><volume>16</volume><issue>3</issue><fpage>21</fpage><lpage>28</lpage><permissions><copyright-statement>Copyright &amp;#x00A9; Чжэн Ц., Юйцзин В., 2026</copyright-statement><copyright-year>2026</copyright-year><copyright-holder xml:lang="ru">Чжэн Ц., Юйцзин В.</copyright-holder><copyright-holder xml:lang="en">Zheng C., Yujing W.</copyright-holder><license xml:lang="ru" license-type="creative-commons-attribution" xlink:href="https://creativecommons.org/licenses/by/4.0/" xlink:type="simple"><license-p>Данная работа распространяется под лицензией Creative Commons Attribution 4.0.</license-p></license><license xml:lang="en" license-type="creative-commons-attribution" xlink:href="https://creativecommons.org/licenses/by/4.0/" xlink:type="simple"><license-p>This work is licensed under a Creative Commons Attribution 4.0 License.</license-p></license></permissions><self-uri xlink:href="https://humanities.fa.ru/jour/article/view/1386">https://humanities.fa.ru/jour/article/view/1386</self-uri><abstract><p>Цифровые технологии становятся новым полем для национальной демонстрации мягкой силы и геополитических игр. В данной статье используется метод сравнительного исследования для анализа влияния «мягкой силы» цифрового шелкового пути Китая и дипломатии цифровых технологий Индии на Глобальном Юге. Китай характеризуется экспортом «тяжелых» активов, таких как инфраструктура и промышленные системы, и укрепляет свое влияние благодаря тройной структуре «жесткая связь — мягкая связь — сердечная связь»; Индия характеризуется распространением таких «легких» средств, как цифровая общественная инфраструктура и системы управления, и распространением опыта управления с помощью недорогих технологий и с открытым исходным кодом. Признание Китая и Индии тесно связано с существующими условиями развития цифровой экономики в целевых странах. Различные исходные условия, такие как зрелость рынка, нормативно-правовая база, способность к освоению технологий и т.д., определяют различные потребности в сотрудничестве, что влияет на их предпочтения в глобальных программах цифрового развития. Геополитические предпочтения стали важной переменной, и страны Глобального Юга все чаще применяют смешанные стратегии. В будущем Китай и Индия будут представлять собой двойственное направление сосуществования и конкуренции на Глобальном Юге, и стратегическая автономия стран Глобального Юга будет по-прежнему определять окончательное направление этой цифровой конкуренции.</p></abstract><trans-abstract xml:lang="en"><p>Digital technology is becoming a new field for national soft power projection and geopolitical games. This article adopts a comparative research method to analyze the soft power effect of China’s digital Silk Road and India’s digital technology diplomacy in the Global South. China is characterized by the export of heavy assets such as infrastructure and industrial systems, and builds influence through the triple structure of “hard connectivity-soft connectivity-heart connectivity”; India is characterized by the diffusion of light assets such as digital public infrastructure and governance systems, and promotes governance experience through low-cost and open-source paths. The acceptance of China and India is closely related to the existing digital economic development conditions of the target countries. Different initial conditions, such as market maturity, regulatory framework, technology absorption capacity, etc., have guided differentiated cooperation needs, thus affecting their preferences in global digital development programs. Geopolitical preferences have become an important variable, and the “Global South” countries are increasingly adopting mixed strategies. In the future, China and India will present a dual trend of coexistence and competition in the “Global South”, and the strategic autonomy of the “Global South” countries will continue to shape the final direction of this digital competition.</p></trans-abstract><kwd-group xml:lang="ru"><kwd>дипломатия цифровых технологий</kwd><kwd>цифровой шелковый путь</kwd><kwd>мягкая сила</kwd><kwd>Глобальный Юг</kwd><kwd>глобальное управление</kwd></kwd-group><kwd-group xml:lang="en"><kwd>Digital Technology Diplomacy</kwd><kwd>Digital Silk Road</kwd><kwd>Soft Power</kwd><kwd>Global South</kwd><kwd>Global Governance</kwd></kwd-group></article-meta></front><back><ref-list><title>References</title><ref id="cit1"><label>1</label><citation-alternatives><mixed-citation xml:lang="ru">Feng S., Ye K., Xue S. Towards digital diplomacy or digitization of diplomacy? Logic and limits of diplomatic transformation in the digital era. Russian, East European &amp; Central Asian Studies. 2025;(1):61-80,162. 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